Edun Live on Campus is a socially conscious, student-run, apparel business with the mission to break the cycle of poverty in Africa by creating employment opportunities. Founded upon the mission of being socially conscious, our brand is inspiring students & causes around the world.


Launched in Spring 2005 by Ali Hewson and Bono (U2), EDUN is a socially conscious clothing company who creates beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa. To further EDUN's mission, EDUN LIVE was created to manufacture blank apparel in Africa.

In 2006, Edun Live on Campus, was founded at Miami University to help bring Edun's message to college campuses. Currently, there are 12 college teams in place with aggressive expansion underway to other campuses.

Edun Live on Campus is a collective of these efforts, featuring campus, community, and licensed apparel with increased student involvement. We continue Edun's commitment of paying a living wage, and changing lives in the communities in which we work.

EXPERIENTIAL LEARNING                                                             

Since 2006, Edun Live on Campus has been establishing college chapters to help spread the mission of the company and provide experiential learning in social entrepreneurship for students. These teams continue to grow under an aggressive expansion effort, championed by Miami University's professor of Social Entrepreneurship, Dr. Brett Smith.

Our goal is to unite students, faculty, and universities under one school of thought. At the 2008 Skoll World Forum, our model won the Ashoka Award for Pedagogical Innovation. Efforts to date have raised funds for each school, helped students travel to developing countries, brought in guest speakers, given back to charities and supported campus initiatives.



  • Enhances hands-on, peer to peer learning and leadership opportunities
  • Develops sales, marketing and entrepreneurship skills
  • Works with real-world social venture and outcomes
  • Encourages awareness of social entrepreneurship


  • Provides access to funding for entrepreneurship program
  • Opportunities for research
  • National recognition
  • Hands-on learning for your students
  • Creates economic development in Africa


We have developed a comprehensive campus program that makes getting started easy. Since 2006, we have worked with college campuses to develop a real world learning experience that provides value to the student, administrator and school. It's a win/win for everyone involved. Students at each college campus form their own college chapters, electing an executive board, advisors and enlisting team members to help execute the vision on a local level.

Our national management team provides:

• Online training and Management tools
• No upfront costs (we handle all design, technology, production and
payment collection)
• National support for strategy, sales, marketing and promotional materials
• Financial rewards and other incentives for each school (i.e. Trips to Africa
and NYC Fashion Week)
• Network with other schools to leverage collective knowledge
• Exposure to business, political and social leaders


Every step of the t-shirt supply chain occurs in sub-Saharan Africa. This leads to jobs, skill transfer and trade on the ground that helps create a base for a stability in developing economies.

For more information:


Contact: Katie Mulligan in the Center for Social Entrepreneurship at



Last modified on 1/26/10 | Content maintained by Entrepreneurship