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Win, Win—Student teams tackle client needsCheck out the links below to see a range of our programs—and what we've already done for some of our clients. Find the best match for your company's needs, or contact us for more info. |
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MGT 432 focuses upon: the outsourcing decision, strategic sourcing, value/cost analysis, supplier selection & management and negotiations. In addition, as a senior-level course it integrates these topics with other supply chain areas, notably global logistics, inventory management and supplier quality. The applied project allows a team of students to analyze real world purchasing and supply chain issues faced by private and public entities. The projects are suggested by the companies themselves, with the only limitations being:
The projects provide a useful "real world" experience for the students as they simultaneously receive classroom instruction, and the resulting synergy between the two should sharpen their understanding of the role purchasing and supply chain management plays within the firm. The participating companies benefit from gaining needed resources to solve (or at least evaluate) an existing business problem. |
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Bryan Ashenbaum
office: 3005 |
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Client companies seeking new and truly innovative ideas for how to improve their brands and branding practice are ideally suited to working with the Highwire program. Some recent and scheduled Highwire projects include the following: |
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Michael McCarthy
office: 3025 |
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DHR InternationalSpring 2008 ClientProject: DHR International is the fifth largest Executive Search firm in the world and the fastest growing. DHR International charged Highwire Brand Studio students to examine howthe company should be positioned globally to senior executives/decision makers in mid to large size businesses. Students presented the client with three separate marketing communications campaigns that repositioned the brand globally. These campaigns included redesigned corporate logos, marketing collateral that could be adapted to various global locations, newly designed corporate website, industry- and market-specific public relations events, sponsored industry conferences, and dedicated professional social networks. |
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Tesco / dunnhummbySummer 2008 Client (UK)Project: Tesco, the world's fourth largest retailer, has long utilized the slogan "Every Little Helps" to represent the organization's mission of providing small, helpful services for its customers that in the long run add up to big savings. Over the past decade, Tesco has demonstrated the "Every Little Helps" campaign with over 100 bright ideas. Tesco charged the Highwire teams to "refresh" and "add to" the list of "Every Little Helps" ideas with concepts that are relevant to today's customers. |
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Total Quality LogisticsFall 2008 ClientProject: TQL is one of the fastest growing third-party logistics (3PL) companies in the United States. A critical element of their successful growth is their ability to recruit and train high-quality applicants for their Logistics Account Executive program. As the business continues to grow to meet the business opportunity, TQL wants to increase both the quantity and quality of their entry-level LAE recruits. TQL has charged Highwire with developing a brand communication program integrated with the TQL collegiate recruiting process to increase the quantity and quality of recruits among graduating college undergraduates. |
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GM GoodwrenchSpring 2009 ClientProject: Project charge under development. |
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The goal of the Human Capital Metrics course is to teach students, most of whom are seniors who aspire to careers in general management, consulting or human resource management, how various aspects of human resources can be quantified and shown to be connected to other measures of organizational performance. Most of the class projects involve collecting and analyzing data and providing recommendations based on that analysis. Some clients have already collected the relevant data and are able to provide it to the students. The projects are designed to meet my educational objectives and help solve an actual business problem the client firm is currently facing. |
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The Marketing Strategy Practicum (MSP) is a senior capstone course providing marketing strategy and consulting to client companies and organizations. Each semester senior marketing and business majors team up to take on the development of innovative marketing strategies and tactics for their client.The teams work collaboratively and competitively over the course of the entire semester and present their recommendations to the client at the end of the semester.The client reviews each teams' recommendations, provides feedback and selects the winning team. The client owns all the ideas developed by the teams during the course of the project. Client companies seeking new and truly innovative ideas for improving their overall marketing strategy are ideally suited to working with the Highwire program. Some recent Marketing Strategy Practicum projects include the following: |
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Michael McCarthy
office: 3025 |
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KmartFall 2007 ClientProject: Kmart wanted insights and ideas for how to improve sales at profits at the store level. Five teams of students were each assigned a regional Kmart store to use as a "live" laboratory to learn about Kmart and the Kmart shopper and then propose and test their ideas. Each team developed an integrated store-level marketing strategy and presented their recommendations and results to a panel of senior Kmart executives. |
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Nestlé Hot PocketsSpring 2008 ClientProject: Although Nestlé's Hot Pockets brand has long dominated the frozen sandwich category, there was still the belief that there was upside potential for market share and sales growth. Nestlé charged four student teams with developing new and innovative strategies for building sales via (a) in-store marketing initiatives, (b) internet based marketing and promotion and (c) new product ideas. Teams studied the consumption and shopping behavior of the Hot Pockets consumer as well as the merchandising and retailing practices of major grocery chains and developed and presented recommendations for improving Hot Pocket brand marketing. |
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Microban InternationalFall 2008 ClientProject: Microban is the leader in developing antimicrobial technology for use in products used in a variety of consumer categories and industrial applications. As a high value-added ingredient brand, Microban is always seeking ways to increase consumer awareness of the brand and its unique benefits. Microban has charged four student teams with developing strategies and tactics for increasing Microban brand awareness via (a) non-traditional marketing tactics, (b) use of relevant public spaces in concert with key strategic partners and (c) a new product launch. |
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The Page Center offers an experiential based curriculum through which students develop the mindset and skills associated with starting and growing new ventures. Included in this approach are opportunities for students to work on client-based projects. Examples include: ESP311/Entrepreneurial MarketingStudents are working with Jamendo.com®, a Luxembourg-based company, which creates a venue for independent musicians to promote and distribute their music. The class project includes development of a radical marketing campaign to introduce Jamendo.com® to American musicians and music enthusiasts. ESP366/Imagination and EntrepreneurshipThe focus of this class is "opportunity recognition." Last year, student teams identified potential consumer and business markets as well as innovative applications for a Polaroid® mobile printer which uses a new inkless technology. ESP464/Social EntrepreneurshipStudents worked with an international environmental organization that links science and children through interactive learning (Project Dragonfly). The students developed a business plan for the launch of Explorer Pass to be piloted at the Cincinnati Zoo. ESP481/Technology and CommercializationIn collaboration with the Manufacturing and Mechanical Engineering Department in the Miami School of Engineering, students designed a pump to provide agricultural water to Mali, Africa and developed a commercialization plan for launching the product. |
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Joseph "Jay" Kayne
office: 2078 C |
AIMS offers nearly 30 sections of courses every semester and a number of them work with external clients. The final course in the AIMS curriculum is "Armstrong Interactive"—a client-based consulting course where students solve a client problem with digital tools. Past projects have included online training, handheld/mobile applications, kiosks, interactive marketing campaigns/tools, usability analyses, online dashboards, etc. for companies such as P&G, HP, uBid, Cintas, Convergys, Bank of America, and more. These projects have a number of unique features, which may help a potential client determine if AIMS is the appropriate partner:
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contact Visit aims.muohio.edu and select the "AI Practicum" link. |
Last modified on 11/17/08 | Content maintained by External Relations
Highwire Brand Studio is a unique interdisciplinary undergraduate program that provides innovative brand consulting services to client companies and organizations. Each semester (and during the summer in Europe) a selected team of marketing and graphic design majors along with majors from all across the university take on a project related to improving the client's brand and/or branding practice.Based on the needs of the project, students may work in both collaborative and competitive teams throughout the course of the semester to develop campaigns that provide the client with new strategic and tactical approaches to address the initial "campaign charge" given to the students.The client reviews each teams' recommendations, provides feedback and selects the winning team. The client owns all the ideas developed by the teams during the course of the project.
AIMS (the Armstrong Institute for Interactive Media Studies) is an interdisciplinary program that examines how emerging media is disrupting traditional disciplines. Internet-driven digital advances have had a "game changing" impact on the business world. AIMS offers a major, two minors, and variety of other curricular offerings (ranging from Internet Marketing to Games and Virtual Reality) that provide the tools for students to identify opportunities and solve problems with digital savvy. AIMS faculty and students are drawn from *every* division on campus, including Business, Art, Computer Science/Engineering, English, Communication, Education, and more.