Major & Requirements

Miami Plan and School of Business Requirements

1. Business Core

2. Required Courses:

  • Careers in Marketing (1) MKT292
  • Decision Making in Marketing (4) MKT345
  • Consumer Behavior (4) MKT 325
  • Creating Customer Value (3) MKT315
  • Marketing Research (4) MKT335

3. Select at least one of the following:

  • Marketing to Organizations (4) MKT415
  • Global Marketing (4) MKT425
  • Branding and Integrated Marketing Communications (4) MKT435
  • Logistics Management (3) MKT431
  • eCommerce, Marketing, and the Internet (4) MKT419
  • Technology, Products, and Ventures ESP 481

4. Select one of the following:

  • Marketing Strategy Practicum (4) MKT495
  • Highwire Brand Studio (4) MKT442
  • Interactive Media Studies (4) IMS440