Miami Plan and School of Business Requirements

1. Business Core

2. Required Courses:

• MKT 292 (1) Careers in Marketing
• MKT 301 or 345 (4) Creativity, Innovation, and Decision Making in Marketing
• MKT 325 (4) Consumer Behavior
• MKT 315 or 405 (3) Creating Customer Value
• MKT 335 (4) Marketing Research

3. Select at least one of the following:

• MKT 415 (4) Marketing to Organizations
• MKT 425 (4) Global Marketing
• MKT435 (4) Branding and Integrated Marketing Communications
• MKT 431 (3) Logistics Management
• MKT 419 (4) eCommerce, Marketing, and the Internet
• ESP 481 Technology, Products, and Ventures

4. Select one of the following:

• MKT 495 (4) Marketing Strategy Practicum
• MKT 442 (4) Highwire Brand Studio
• IMS 440 (4) Interactive Media Studies

Last modified on 8/18/08 | Content maintained by Marketing Department