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You must visit our office to register your minor.Marketing is a core business function that consists of activities that facilitate mutually beneficial exchange processes. Contemporary organizations require employees with broad perspectives, who understand cross-functional integration to facilitate adaptation to the accelerated change taking place within society. To this end, a minor in Marketing provides undergraduate students the opportunity to complement their major area of interest.
The minor in Marketing provides an opportunity for students to gain knowledge of the theory and practice of marketing. Because marketing is the major boundary spanning and most externally focused function within business, students who minor in marketing have the opportunity to gain an appreciation of what it takes to be successful in the modern business environment and in contemporary markets. This appreciation will make students better business practitioners and citizens no matter what their primary functional area of expertise.
The minor in Marketing is designed to provide a foundation in business and marketing and to be flexible depending on a student's area of interest. A minimum of 21 hours for business students and 24 hours for non-business students are required. The minor has 10 prerequisite hours for non-business majors and seven prerequisite hours for business majors. Non-business majors will be exposed to an overview of business (MGT 111) and the principles of microeconomics (ECO 201) and statistics (DSC 205). The seven prerequisite hours for business majors (ECO 201 and DCS 205) are part of the business core. Business students, therefore, can complete the minor with 14 additional hours.
Prerequisites for students minoring in Marketing:
All of the following:
One of the follow:
Last modified on 7/23/08 | Content maintained by Marketing Department
