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Terri Barr

Associate Professor

Marketing

Profile Biography Courses

Academic Background

  • Ph.D. University of Cincinnati, Marketing, 1993
  • M.B.A. Xavier University, Management, 1982
  • B.S. College of William and Mary, Psychology, 1976

Academic & Professional Experience

  • Associate Professor, Marketing, Farmer School of Business, Miami University (1998–Present).
  • 2005: Various organizations, Ongoing.....Marketing Research and Strategic Planning Consulting for various Not-for-Profit and For-Profit Organizations.
  • Associate Professor, Thomas More College (1996–1998).
  • Visiting Assistant Professor, Miami University (1994–1996).
  • Instructor, University of Cincinnati (1993–1993).
  • Instructor, Xavier University (1985–1992).
  • Administrative Director, Deloitte, Haskins and Sells, Cincinnati Office (1985–1988).
  • Assistant to the Dean, Xavier University (1984–1985).
  • Proprietor, Terri’s A la Carte (1982–1984).
  • Catering Sales Manager, The Westin Cincinnati (1980–1982).
  • Sales Agent Passenger Service Representative, American Reservations Sales Agent (1979–1980).
  • Catering Sales Manager; Assistant Director of Catering, The Netherland/Terrace Hilton Hotels (1978–1979).
  • Assistant Director–Dormitories and Dining Room, Hebrew Union College (1976–1978).

Recent Publications

  • Barr, T. F. (2006). Measuring Customer Service Effectiveness. Journal of Consumer Marketing, 23 (4), 228-229.
  • Barr, T. F. (in press). Hug Your Customers by Jack Mitchell. Journal of Consumer Marketing, 22 (6), 357-358.
  • Eroglu, S., Machleit, K. L., & Barr, T. F. (2006). Perceived Retail Crowding and Shopping Satisfaction: The Role of Shopping Values. Journal of Business Research, 58 (8), 1146-1153.
  • McNeilly, K. M. & Barr, T. F. (2006). I Love My Accountants–They're Wonderful: Creating Customer Delight in the Professional Services Arena. Journal of Services Marketing, 20 (3).
  • Barr, T. F., Dixon, A. L., & Gassenheimer, J. B. (2005). Exploring the Lone Wolf Phenomenon in Student Teams. Journal of Marketing Education, 27 (1), 81-90.

Honors & Awards

  • 2005: Associated Student Government Outstanding Faculty Member Recognition.
  • 2004: Faculty Recognition, Pi Sigma Epsilon Faculty Recognition.
  • 2004: Outstanding Faculty Recognition, Sigma Phi Epsilon/ Gamma Phi Beta Outstanding Faculty Recognition.
  • 2003: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2003: Nominated for SBA Teaching Effectiveness Award.
  • 2003: Received SBA Teaching Effectiveness Award.
  • 2003: Associated Student Government Outstanding Faculty member Recognition.
  • 2002: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2002: AMA Best Special Session Award.
  • 2002: Nominated for SBA Teaching Effectiveness Award.
  • 2001: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2001: $5000 Research Grant, Shoupp Award.
  • 2001: Professor of the Game.
  • 2001: Alpha Delta Pi/Alpha Xi Delta Recognition for Dedication to Academic Excellence award.
  • 2001: Nominated for SBA Teaching Effectiveness Award.
  • 2000: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 2000: Alpha Delta Pi/Alpha Xi Delta Recognition for Dedication to Academic Excellence and.
  • 2000: Office of Greek Affairs Teaching Award.
  • 1999: Varied monetary grants, CELT Grants Associated with Learning Communities.
  • 1999: Associated Student Government Outstanding Faculty Member Recognition.
  • 1997: AMA Doctoral Consortium Fellow.
  • 1997: First Runner-Up ñ Curtis E. Tate International Case Competition.
  • 1992: Doctoral Studies Scholarship.
  • 1973: Alpha Lambda Delta Scholastic Honorary.

Professional Interests

  • Research: Sales teams, Effective pedagogy
  • Teaching: Personal Selling and Sales Management, Services Marketing

Other Activities

Areas of Expertise

  • Experiential learning
  • Marketing of professional services
  • Sales
  • Sales management
  • Sales team process

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