James Coyle

Assistant Professor

Interactive Media Studies & Marketing

Profile	Biography	Courses

Academic Background

Ph.D. University of Missouri-Columbia, Journalism with advertising research specialization,1997
M.A. University of Missouri-Columbia, Journalism with advertising research specialization, 1994
B.A. Rockhurst University, English, 1986

Assistant Professor of Marketing and Interactive Media Studies, Farmer School of Business, Miami University (2006–Present)
Associate Professor of Marketing and International Business, Zicklin School of Business, Baruch College, CUNY (2004–2006)
Assistant Professor of Marketing and International Business, Zicklin School of Business (1997–2003)
Part-time Facilitator of Master’s Courses in Insurance Management Program, Boston University (2004–2005)
Various positions (supervisor, account executive, senior analyst), Valentine-Radford, Inc. advertising agency (1988–1992)

Smith, Ted, James R. Coyle, Elizabeth Lightfoot and Amy Scott (2007), “Reconsidering Models of Influence: The Relationship Between Consumer Social Networks and Word-of-Mouth Effectiveness,” Journal of Advertising Research. Coyle, James R., Andrew Mendelson, and Heeman Kim (in press), “The Effects of Interactive Images and Goal-Seeking Behavior On Telepresence and Site Ease of Use,” Journal of Website Promotion.
Coyle, James R., and Stephen J. Gould (2007), chapter: “Internet Integrated Marketing Communications (I-IMC): Theory and Practice,” In (Eds.), David W. Schumann and Esther Thorson, Internet Advertising: Theory and Research. Mahwah, NJ: Lawrence Erlbaum Associates.
Coyle, James R. (2002), Internet Resources and Services for International Marketing and Advertising: A Global Guide, Oryx Press, 320 pp.
Coyle, James R., and Stephen J. Gould (2002), “How Consumers Generate Clickstreams through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations,” Journal of Interactive Advertising, 2(2).
Coyle, James R., and Esther Thorson (2001), “The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites,” Journal of Advertising, 30(3), 65-78.
Coyle, James R.., Robert Meeds, and Thomas Weir (2001), “Exploring Student Orientations Toward Advertising: A Q-Methodology Approach,” Journal of Advertising Education, 5(1), 34-45.