Maria Cronley

Associate Professor

Marketing

Profile	Biography	Courses

ACADEMIC BACKGROUND

Ph.D., Marketing with a secondary specialization in Social Psychology, Linder College of Business, University of Cincinnati, 2000
B.S., Marketing, School of Business, Bowling Green State University, 1987

Associate Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2006-present
Assistant Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2002-2006
Assistant Professor of Marketing, Raj Soin College of Business, Wright State University, Dayton, Ohio, 2000-2002
Graduate Teaching/Research Assistant of Marketing, Carl Linder College of Business, University of Cincinnati, Cincinnati, Ohio, 1997-2000
Instructor, Marketing Department, School of Business, Bowling Green State University, Bowling Green, Ohio, 1989-1990
Marketing Industry Experience, Various positions in corporate marketing and marketing consulting, 1988-1997

Posavac, Steven S., J. Josko Brakus, Shailendra Pratap Jain, and Maria L. Cronley (2006), “Selective Assessment and Positivity Bias in Environmental Valuation,” Journal of Experimental Psychology: Applied, 12 (1), 43-49.
Kardes, Frank, R., Maria L. Cronley, and John Kim (2006), “Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands,” Journal of Consumer Psychology, 16 (2) 135-144.
Kardes, Frank R., Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, Murali Chandrashekaran (2006), “Debiasing Omission Neglect,” Journal of Business Research, 59 (6), 786-792.
Cronley, Maria L., Steven S. Posavac, Tracy Meyer, Frank R. Kardes, and James J. Kellaris (2005), “A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice,” Journal of Consumer Psychology, 15 (2), 159-169.
Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David C. Houghton (2005), “Contextual Influences on Omission Neglect in the Fault Tree Paradigm,” Journal of Consumer Psychology, 15 (2), 117-126.
Kardes, Frank R., Maria L. Cronley, James J. Kellaris, and Steven S. Posavac (2004), “The Role of Selective Information Processing in Price-Quality Inference,” Journal of Consumer Research, 31 (2), 368-374.

2007: Nominee for University Outstanding Professor of the Year Award, Miami University
2006: Nominee and finalist for the R. K. Smucker Teaching Excellence Award, Farmer School of Business, Miami University
2004: Winner of Best Student Paper (co-author), Competitive Paper, Society for Consumer Psychology Annual Conference
2004: Outstanding Miami University Faculty Member Recognition Award, Sisters of Kappa Kappa Gamma and Beta Theta Pi Miami University Chapters
2004: Teaching Dedication and Excellence Award, Pi Sigma Epsilon Business Fraternity Miami University Chapter
2004: Level A Standing for Graduate Faculty, Graduate Council, Miami University
2003: Teaching Dedication and Excellence Award, Pi Sigma Epsilon Business Fraternity Miami University Chapter
2003: Dedication to Academic Excellence and Student Achievement Award, Sisters of Alpha Phi and Alpha Xi Delta Miami University Chapters
2000: Honorable Mention Award for the SCP-Sheth Foundation Dissertation Competition, Society for Consumer Psychology with the Sheth Foundation
2000: Haring Fellow, Haring Doctoral Symposium, Kelley School of Business, Indiana University
1999: Fellow of the AMA-Sheth Foundation Doctoral Consortium, American Marketing Association with the Sheth Foundation
1999: Haring Fellow, 1999, Haring Doctoral Symposium, Kelley School of Business, Indiana University
1999: Honorable Mention for the Best Student Paper, Competitive Paper, Society for Consumer Psychology Annual Conference

Research: Consumer judgment and decision processes, with specific emphasis in the areas of selective information processing, inference, and biased processing. Related areas include cognitive processing measurement issues, and health services marketing.
Teaching: Consumer Behavior, Marketing Strategy, Branding and Integrated Marketing Communication, and Marketing Principles