Maria Cronley

Associate Professor

Marketing

Profile	Biography	Courses

ACADEMIC BACKGROUND

Associate Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2006-present
Assistant Professor of Marketing, Farmer School of Business, Miami University, Oxford, Ohio, 2002-2006
Assistant Professor of Marketing, Raj Soin College of Business, Wright State University, Dayton, Ohio, 2000-2002

Posavac, Steven S., J. Josko Brakus, Shailendra Pratap Jain, and Maria L. Cronley (2006), “Selective Assessment and Positivity Bias in Environmental Valuation,” Journal of Experimental Psychology: Applied, 12 (1), 43-49.
Kardes, Frank, R., Maria L. Cronley, and John Kim (2006), “Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands,” Journal of Consumer Psychology, 16 (2) 135-144.
Kardes, Frank R., Steven S. Posavac, David H. Silvera, Maria L. Cronley, David M. Sanbonmatsu, Susan Schertzer, Felicia Miller, Paul M. Herr, Murali Chandrashekaran (2006), “Debiasing Omission Neglect,” Journal of Business Research, 59 (6), 786-792.
Cronley, Maria L., Steven S. Posavac, Tracy Meyer, Frank R. Kardes, and James J. Kellaris (2005), “A Selective Hypothesis Testing Perspective on Price-Quality Inference and Inference-Based Choice,” Journal of Consumer Psychology, 15 (2), 159-169.
Silvera, David H., Frank R. Kardes, Nigel Harvey, Maria L. Cronley, and David C. Houghton (2005), “Contextual Influences on Omission Neglect in the Fault Tree Paradigm,” Journal of Consumer Psychology, 15 (2), 117-126.
Kardes, Frank R., Maria L. Cronley, James J. Kellaris, and Steven S. Posavac (2004), “The Role of Selective Information Processing in Price-Quality Inference,” Journal of Consumer Research, 31 (2), 368-374.

2007: Nominee for University Outstanding Professor of the Year Award, Miami University

Research: Consumer judgment and decision processes, with specific emphasis in the areas of selective information processing, inference, and biased processing. Related areas include cognitive processing measurement issues, and health services marketing.