Contact Information

Office Hours

  • 11:30-2:00 TR
  • 10:00-12:00 W
  • or by appointment


Devon DelVecchio



Profile Biography Courses

Academic Background

  • Ph.D. Indiana University, Marketing, 2001
  • M.B.A. University of South Carolina, Marketing, 1993
  • B.S. Pennsylvania State University, Finance, 1990

Academic & Professional Experience

  • Associate Professor, Miami University (2009-Present)
  • Assistant Professor, Miami University (2005–2009).
  • Assistant Professor, University of Kentucky (2001–2005).

Recent Publications

  • DelVecchio D., Krishnan, S. & Smith D. (2007). Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice. Journal of Marketing, 71, 158-170.
  • Dineen, B., Ling, J., Ash, S. & DelVecchio, D. (2007). Aesthetic Properties and Message Customization: Navigating the Dark Side of Web Recruitment. Journal of Applied Psychology, 92, 356-372.
  • DelVecchio, D., Burke-Jarvis, C., Klink, R. & Dineen, B. (2007). Brand Equity in the Human Resource Market: Extending the Value of Brands Beyond the Consumer. Marketing Letters, Forthcoming
  • Devon DelVecchio, David Henard, and Traci Haigood-Freling (2006), “The Effect of Sales Promotion on Post-Promotion Brand Preference: A Meta-Analysis,” Journal of Retailing, 82 (September), 203-213.
  • DelVecchio, D. (2005). Deal-Prone Consumers' Response to Promotion: The Effects of Relative and Absolute Promotion Value. Psychology & Marketing, 22, 373-392.
  • DelVecchio, D. & Smith, D. (2005). Consumer Willingness to Pay Price Premiums for Brand Extensions: The Role of Extension Category Characteristics. Journal of the Academy of Marketing Science, 33, 184-196.

Honors & Awards

  • 2000: Honorable Mention, MSI Alden G. Clayton Dissertation Competition.
  • 1998: Teaching Excellence Recognition Award, Indiana University
  • 1993: Outstanding MBA Student Award, University of South Carolina.

Professional Interests

  • Research: Brand equity in consumer and non-consumer markets; Consumer processing of price-related information; Competition between brands in different price/quality tiers.
  • Teaching: Brand Management and Marketing Strategy.

Areas of Expertise

  • Branding and advertising
  • Brands
  • Consumer evaluations of brand extensions
  • Integrated marketing communications
  • Promotion-based competition among brands of different price/quality tiers
  • Relationship between price promotions and brand choice

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