Timothy Greenlee

Associate Professor & Director, FSB Honors Program

Marketing

Profile	Biography	Courses

Academic Background

Ph.D. University of Rhode Island, Business Administration, 1997
M.B.A. Elon University, 1988
B.S. Appalachian State University, Business Administration/ Marketing/Management, 1982

School of Business Honors Program Director, Farmer School of Business Miami University (2005–Present).
Associate Professor, Farmer School of Business Miami University (2003–Present).
Visiting Assistant Professor, University of New Haven (1996–1997).
Chairperson, Business Studies Division (1988-1993) & Instructor (1983-1993), Piedmont Community College, North Carolina.
Buyer & Management Training Program, Belk Stores, Inc. North & South Carolina (1982-1983).

Greenlee, T. B., Oakenfull, G., & McCarthy, M. (in press). “Targeting A Minority Without Alienating The Majority: Advertising to Gays and Lesbians in Mainstream Media.” Journal of Advertising Research.
Greenlee, T. B. & Oakenfull, G. (2005). “Queer Eye for a Gay Guy: Using Market-Specific Symbols in Advertising To Attract Gay Consumers Without Alienating The Mainstream.” Psychology & Marketing.
Greenlee, T. B., Filbeck, G., Gorman, R., & Speh, T. (2005). “The Stock Price Reaction to Supply Chain Management Advertisements and Implications on Company Value.” Journal of Business Logistics.
Greenlee, T. B. & Oakenfull, G. (2004). “The Three Rules of Crossing Over from Gay Media to Mainstream Media Advertising: Lesbians, Lesbians, Lesbians.” Journal of Business Research.
Greenlee, T. B., Boyd, C., & Boyd, T. (2003). “A Means to an End: Slim Hopes and Cigarette Advertising.” Health Promotion Practice.
Greenlee, T. B., Stearns, J., Ronald, K., & Crespy, C. (2003). “Contexts for Communication: Teaching Expertise Through Case-Based In-Basket Exercises.” Journal of Education for Business.

2006: Nominee, Alumni Association Effective Educator Award, Miami University.
2004: Inductee, Who's Who Among America's Teachers.
2004: Nominee, Alumni Association Effective Educator Award, Miami University.
2000: School of Business Teaching Effectiveness Award, Miami University School of Business.
1999: Nominee for School of Business Teaching Effectiveness Award, Miami University School of Business.
1996: Graduate Student Instructional Award, University of Rhode Island.
1995: Honorable Mention, Marketing Science Institute’s Dissertation Competition
1995: Doctoral Consortium Fellow, American Marketing Association.
1988: Instructor of the Year, Piedmont Community College.