Contact Information

• Campus: Oxford
• Office: Upham 228
• Phone: 513.529.1860
• Email: heathtb@muohio.edu

Office Hours

• 4:00-6:00 T
• Anytime by e-mail
• or by appointment

Links

• Curriculum Vita

Timothy Heath

Joseph Seibert Professor

Marketing

Academic Background

• Ph.D. University of Iowa, Business Administration, 1988
• B.A. Northern Illinois University, Psychology, 1979
• B.S. Northern Illinois University, Sociology, 1979

Academic & Professional Experience

• Joseph C. Seibert Professor, Farmer School of Business, Miami University (2001–Present).
• Visiting Professor, Mendoza College of Business, University of Notre Dame (2001–2002).
• Assistant/Associate Professor, University of Pittsburgh (1989–2001).

Recent Publications

• Chatterjee, Subimal, Timothy B. Heath, and Junhong Min (forthcoming), "The Susceptibility of Mental Accounting Principles to Evaluation Mode Effects," Journal of Behavioral Decision Making.
• DelVecchio, Devon and Timothy B. Heath (forthcoming), “An Experimental Test of Brand Insulation Against Competitor Attacks: Effects of Consumer Heterogeneity and Residual Desire,” Psychology and Marketing.
• Chatterjee, Subimal, Timothy B. Heath, and Suman Basuroy (2003), “Failing to Suspect Collusion in Price-Matching Guarantees: Consumer Limitations in Game-Theoretic Reasoning,” Journal of Consumer Psychology, 13 (3), 255-267.

Honors & Awards

• 2005: Nominee, Outstanding Teacher of the Year, Miami University.
• 2002: Outstanding Teacher of the Year, University of Notre Dame.
• 2002: Outstanding Service and Dedication Award, Tau and Delta Delta Delta.
• 2000–: Editorial Review Board, Journal of Consumer Psychology.

Areas of Expertise

• Creativity and innovation
• Consumer decision-making
• Deceptive advertising/communication

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