Contact Information

• Campus: Oxford
• Office: Upham 204 D
• Phone: 513.529.1214
• Email: hofferdf@muohio.edu

Office Hours

• 9:00-9:45 WF
• 1:15-1:45 WF
• 4:00-t:00 WF
• or by appointment

Links

• Curriculum Vita

Don Hoffer

Instructor

Marketing

Academic Background

• M.S. University of Rochester, Rochester, NY, Marketing, 1965B.S. University of Rochester, Rochester, NY, Business Administration, 1963

Academic & Professional Experience

• Vice President, US Bank, Technology and Customer Interface (1998-2003).
• Senior Marketing Representative, Euler Solutions Training Center (1996–1998).
• Vice President, Marketing, Technology Concepts, Inc. (1994–1995).
• Senior Marketing Representative, Senior Project Manager and Asia pacific program Manager, IBM (1965-1993).

Recent Publications

Honors & Awards

Areas of Expertise

• International marketing
• Marketing planning
• Product marketing

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