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Joseph Leonard

Assistant Professor

Management

Profile Biography Courses

Academic Background

  • Ph.D. University of Arkansas, Management, 1983
  • M.B.A. Drury College, 1980
  • M.S. Kansas State College, Economics, 1971
  • B.S. Missouri Southern State College, Management and Marketing, 1970

Academic & Professional Experience

  • 2007: textbook review, Reviewed the first edition of a standard strategic management textbook (UNDERSTANDING BUSINESS STRATEGY by Ireland/Hoskisson/Hill) as the books is being updated to becoming a second edition.
  • 2007: textbook review, Book review for a proposed new textbook, international business. Thomson (formerly South-Western) Publishing
  • 2006: textbook review and focus group, Participated in a textbook review followed up with a two day focus group. McGraw Hill, a standard international business (university level) textbook
  • 2005: Washington DC New American Indian Smithsonian Museum, Advising (several meetings in Oxford, meeting in Middletown, Middfest International (Middletown, Ohio) for upcoming October 2005 Indigenous Peoples event.
  • 2002: Textbook review:, Textbook review: Wiley, review of in international business textbook by Shenkar/Luo (compensated, Prentice Hall; review of an international business textbook by Wild/Wild/Han (compensated).
  • 2002: Chairman of the Board of Directors of Miami Tribe Business Enterprises, Inc., The three member board meets quarterly to advise the Miami Tribe of Oklahoma about tribal businesses (compensated). This board oversees the tribe's business entities including the gaming hall, embroidery and screen printing shop, gift shop, lending company, environmental lab testing. Also ad hoc consulting about future potential business enterprises for the tribe, including agribusiness, senior housing, bed & breakfast, motel and restaurant, business copy shop and office center (similar to a small Kinko's).

Recent Publications

  • Hurst, S. & Leonard, J. (2007). Garbage In, Garbage Out: The Effect of Library Instruction on the Quality of Students' Term Papers. Electronic Journal of Academic and Special Librarianship, 8 (1).
  • Leonard, J. W., (2007). Proctor & Gamble. In David, Fred R. (Ed.) Strategic Management: Cases, (pp. 124-131). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Leonard, J. W., (2007). Liz Claiborne. In David, Fred R. (Ed.) Strategic Management: Cases, (pp. 112-123). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Leonard, J. W., (2006). Liz Claiborne. In David, Fred R. (Ed.) Strategic Management: Concepts and Cases, (pp. 112-123). Upper Saddle River, NJ: Pearson Prentice Hall.
  • Leonard, J. W., (2006). Proctor and Gamble. In David, Fred R (Ed.) Strategic Management: Concepts and Cases, (pp. 124-131). Upper Saddle River, NJ: Pearson, Prentice Hall.

Honors & Awards

Professional Interests

  • Research: International Business (especially Japan); Strategic Management (including Indian tribes)
  • Teaching: International Business; Strategic Management; Cross Cultural Management

Other Activities

Areas of Expertise

  • Case studies
  • International business
  • Japanese management
  • Native American Indian business
  • Strategic management

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