Michael McCarthy

Associate Professor

Marketing

Profile	Biography	Courses

Academic Background

Associate Professor of Marketing, Miami University (2001–present).
Assistant Professor of Marketing, Miami University (1996–2001).
Visiting Instructor of Marketing, Miami University (1993–1995).
Assistant Professor of Marketing, Slippery Rock University (1993–1993).
Instructor, University of Pittsburgh, College of General Studies (1990–1992).
Graduate Research Assistant & Instructor, University of Pittsburgh, Katz Graduate School of Business (1989–1992).
Instructor, University of Pittsburgh, English Department (1990–1991).
Vice President & Director of Marketing, Adams Colway & Associates (1987–1989).
Account Supervisor, Blair/BBDO Advertising (1984–1987).
Various Sales & Sales Support, Burroughs Corporation (1979–1984).

McCarthy, Michael S. and Eugene H. Fram, "Synergistic Effects of Promotional Products and Print Advertising in Building Brand Equity for a New Brand," Journal of Promotion Management, (forthcoming).
Oakenfull, Gillian K., Michael S. McCarthy and Timothy B. Greenlee, “Targeting a Minority Without Alienating the Majority: Advertising to Gays and Lesbians in Mainstream Media,” Journal of Advertising Research, (forthcoming).
McCarthy, Michael S. and Eugene H. Fram, (2007) "Hike Up Brand Equity," Promotional Products Business, August.
Borna, Shaheen, James Stearns, Ramon Avila and Michael McCarthy, (2005) “Obesity Effects and Interactions in the Sales Management Context: Social Category and Social Identity Explanations’, Marketing Management Journal, 15 (Fall), 132-143.
Fram, Eugene H. and Michael S. McCarthy, (2004) “What’s Not To Like?” Marketing Management, 13 (July/Aug), 36-39.
Fram, Eugene H. and Michael S. McCarthy, (2003) “The Authors Respond” Marketing Management, 12 (Sept/Oct), 51.
Fram, Eugene H. and Michael S. McCarthy, (2003) “From Employees to Brand Champion” Marketing Management, 12 (Jan/Feb), 24-29.
McCarthy, Michael S. and David L. Mothersbaugh, (2002) “Effects of Typographic Factors in Advertising-Based Persuasion: A General Model and Initial Empirical Tests” Psychology and Marketing, 19 (Jul/Aug), 663-692.

2002: Service and Leadership: Selected for Miami Opportunities for Developing Emerging Leaders (MODEL) Program (2002), Miami University.
2000: Farmer School of Business Administration Teaching Effectiveness Award nomination.
1999: Miami Alumni Association Effective Educator Award nomination.
1994 and 1995: Outstanding Teacher Award nomination.