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Contact Information

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  • ADVISEES PLEASE SEE PROF. JIM STEARNS

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Gillian Oakenfull

Associate Professor

Marketing

Profile Biography Courses

Academic Background

  • Ph.D. University of Houston, Marketing, 1998
  • M.A.S. Lamar University, Business Administration, 1992
  • B.B.A. Lamar University, 1988

Academic & Professional Experience

Recent Publications

  • Oakenfull, G. & Greenlee, T. (in press). “Queer Eye for a Gay Guy: Using Market-Specific Symbols in Advertising to Attract Gays and Lesbians Without Alienating the Mainstream.” Psychology & Marketing.
  • Oakenfull, G. (in press). “Saving Advertising Dollars By Swinging Both Ways.” Journal of Advertising Research.
  • Oakenfull, G. & Greenlee, T. (in press). “Effects of Gay Identity, Sex and Explicitness of Ad Imagery on Gay Responses to Advertising Content.” Journal of Homosexuality.

Honors & Awards

Professional Interests

  • Teaching: International Marketing; E-Commerce; Consumer Behavior; Branding; Marketing Communications; Marketing Strategy

Areas of Expertise

  • Branding and advertising
  • Consumer evaluations of brand extensions
  • Global marketing
  • International marketing
  • Marketing communications
  • Marketing strategy
  • Social marketing
  • Targeting diverse markets
  • e-Commerce