David Rosenthal

Professor

Marketing

Profile	Biography	Courses

Academic Background

Coley, Linda Silver and David W. Rosenthal, “Martha Davis: Creating a Learning Environment”, in Case Research Journal, Winter, 2007.
Rosenthal, David W., “Total Quality Logistics: Sales Force Management”, in Case Research Journal, Winter, 2006.
Rosenthal, D. W. & Smith, B. R. (2005). “A Disservice to Students.” Case Research Journal, 25 (1).
Rosenthal, D. W., Rohm, A. J., & Boyd, T. C. (2001). “Lady Foot Locker: The Lobo Launch.” Case Research Journal, 21 (3).
Rosenthal, D. W. & Brown, L. G. (2000). Book: Cases In Strategic Marketing, Englewood Cliffs, NJ: Prentice-Hall.
Rosenthal, D. W., Moberg, C. R., & Twells, R. W. (2000). “The Heater Meals Company: A Hot in the Dark.” Business Case Journal, 8 (1).
Rosenthal, D. W., Barr, T. F., & Brenner, J. (2000). “WTVQ: The Rosie O'Donnell Show.” Business Case Journal.
Rosenthal, D. W., Crespy, C., & Stearns, J. (1999). “Change and Growth: Advances in the Use of Cases in Marketing.” Marketing Education Review.

2005: Fellow, North American Case Research Association
2004: Farmer School of Business Teaching Excellence Award, Miami University
2002: Associated Student Government Outstanding Professor (2002), Miami University.
2001: CELT Award for Excellent Teaching, Miami University.
1999: Associated Student Government Honored Professor (1999, 1989), Miami University.
1998: Alumni Enrichment Award (1998), Miami University.
1997: Phillip R. Shriver Award for Sustained Excellence in Teaching (1997), Miami University.
Associated Student Government Honored Professor, Miami University.
1988: Effective Educator Award, Miami University.