Directory

Contact Information

Office Hours

  • 9-9:50; 2:30-5:00 TR
  • 9-12:00; 1:00-5:00 W
  • or by appointment

Links

* Accessible version of PDF available upon request.

David Rosenthal

Professor

Marketing

Profile Biography Courses

Academic Background

  • D.B.A. University of Virginia, 1982
  • M.B.A. Southern Illinois University, 1975
  • B.S. University of Pennsylvania, Economics, 1974

Academic & Professional Experience

  • Professor, Marketing, Miami University, 2002
  • Assistant Professor, Marketing, Miami University, 1980
  • Associate Professor, Marketing, Miami University, 1986

Recent Publications

  • Rosenthal, David W.,"Daktronics (B): The Large Sports Venue Channel," Case Research Journal, Volume: 32 Issue: 4 (Fall 2012).
  • Rosenthal, David W. and David Shrider,"Calibre Systems, Inc.: An Employee-Owned Company," Business Case Journal, Volume 19, Issue 2, Summer 2012,
  • Rosenthal, David W. and Brett Smith,"Freestore Foodbank - Liberty Pantry Project: An Opportunity for Social Entrepreneurship?", Case Research Journal, Volume 31, Issue 4, Fall 2011.
  • Rosenthal, David W., "East Central Ohio Freight," Case Research Journal, Winter 2009.
  • Baucus, M.S., S.E. Human, T. Clark and David W. Rosenthal, "P&G Is Selling Oxydol," Entrepreneurship Theory & Practice, December, 2009.
  • Rosenthal, David W., "Reflexite Corporation: An Employee-Owned Company," Case Research Journal, Winter, 2008.
  • Coley, Linda Silver and David W. Rosenthal, "Martha Davis: Creating a Learning Environment", in Case Research Journal, Winter, 2007.
  • Rosenthal, David W., "Total Quality Logistics: Sales Force Management", in Case Research Journal, Winter, 2006.
  • Rosenthal, D. W. & Smith, B. R. (2005). "A Disservice to Students." Case Research Journal, 25 (1).
  • Rosenthal, D. W., Rohm, A. J., & Boyd, T. C. (2001). "Lady Foot Locker: The Lobo Launch." Case Research Journal, 21 (3).
  • Rosenthal, D. W. & Brown, L. G. (2000). Book: Cases In Strategic Marketing, Englewood Cliffs, NJ: Prentice-Hall.
  • Rosenthal, D. W., Moberg, C. R., & Twells, R. W. (2000). "The Heater Meals Company: A Hot in the Dark." Business Case Journal, 8 (1).
  • Rosenthal, D. W., Barr, T. F., & Brenner, J. (2000). "WTVQ: The Rosie O'Donnell Show." Business Case Journal.
  • Rosenthal, D. W., Crespy, C., & Stearns, J. (1999). "Change and Growth: Advances in the Use of Cases in Marketing." Marketing Education Review.

Honors & Awards

  • 2010: Miami University Associated Student Government Honored Professor
  • 2005: Fellow, North American Case Research Association
  • 2004: Farmer School of Business Teaching Excellence Award, Miami University
  • 2002: Associated Student Government Outstanding Professor (2002), Miami University.
  • 2001: CELT Award for Excellent Teaching, Miami University.
  • 1999: Associated Student Government Honored Professor (2010, 1999, 1989), Miami University.
  • 1998: Alumni Enrichment Award (1998), Miami University.
  • 1997: Phillip R. Shriver Award for Sustained Excellence in Teaching (1997), Miami University.
  • Associated Student Government Honored Professor, Miami University.
  • 1988: Effective Educator Award, Miami University.

Professional Interests

  • Research: Strategy, Sales Management, Focus Group Research, Case Research
  • Teaching: Strategy, Sales, Sales Management

Areas of Expertise

  • Business strategy
  • Case research
  • Focus group research
  • Marketing strategy
  • Sales
  • Sales management
  • Sales team process
  • Strategy