News

August 2009

08/26

Brock comments on Census data, raises, and economic slowdown

News
26/08/2009 10:58

Jim Brock (economics) is quoted in a story (The Cincinnati Enquirer, Tuesday, Aug. 26) about data released by the Census Department showing that Greater Cincinnati and Northern Kentucky didn't get much of a raise last year, another sign that the current economic slowdown had begun locally well before the first half of this year. read article

April 2009

04/14

Coley wins award from Deutsche Post DHL, European Business School

News
14/04/2009 16:54

Linda Silver Coley (marketing) is one of the winners of the third Pro Log Award for Procurement and Logistics from Deutsche Post DHL and the European Business School. Coley and team member Stephan Wagner of ETH Zurich tied for first place with Helen Walker from the Warwick Business School.

04/08

Brock talks to WTOL about co-working spaces

News
08/04/2009 00:00

The idea of co-working spaces is making its way to the Midwest because people are getting bored with working at home and want to work around other people. Story (WTOL Ch. 11 (Toledo), Sunday, April 5) quotes James Brock (economics). Read Article

March 2009

03/20

Even quoted on American Recovery and Reinvestment Act

News
20/03/2009 00:00

Bill Even (economics) is quoted in an article (Dayton Business Journal, South Florida Business Journal and several other business papers; Friday, March 20) about many people looking to the American Recovery and Reinvestment Act for a helping hand as national unemployment rates continue to climb. Read Article

03/01

Wyatt quoted about ways to stabilize nation's banks

News
01/03/2009 00:00

Learn more about Dr. Wyatt

Steve Wyatt (finance) is quoted in an article (Dayton Daily News and other Cox Ohio papers, Sunday, March 1) about other ways to stabilize the banks besides nationalizing them. view article

February 2009

02/27

Jenkins interviewed about job-hunt strategies

News
27/02/2009 15:09

As part of its annual ranking of undergraduate business schools, BusinessWeek interviewed Farmer School Dean Roger L. Jenkins about how graduates can make the best of a soft job market:

Watch more See this video and other interesting interviews in the Businessweek Video Library.

Learn more about how the Farmer School ranked in BusnessWeek's 2009 survey of undergraduate business programs.

02/20

Brock comments on getting a better deal on a new car

News
20/02/2009 00:00

Learn more about Dr. Brock

A SmartMoney story (Friday, February 20) about five ways to get a better deal on a new car quotes James Brock (economics). view article

02/19

Wyatt comments on Obama housing bailout

News
19/02/2009 00:00

Learn more about Dr. Wyatt

Steve Wyatt (finance) is quoted in an article about President Obama's housing bailout. view article

02/18

Brock quoted on GM, Chrysler recovery plans

News
18/02/2009 00:00

Learn more about Dr. Brock

James Brock (economics) is quoted in a story (SmartMoney, Wednesday, February 18, 2009) about General Motors and Chrysler submitting recovery plans to the U.S. Treasury on Tuesday requesting more funds and detailing how they plan to cut costs. view article

02/16

Brock quoted in story about Miami seniors, employment outlook

News
16/02/2009 00:00

Learn more about Dr. Brock

"College seniors anxious about job search" was the title of a recent article run in area papers (JournalNews, Middletown Journal, Fairfield Echo, Monday, Feb. 16). The story is about graduating seniors being anxious about a market that has seen unemployment among college graduates steadily rise 1.7 percent in the last year quotes James Brock (economics) and Miami seniors Abby Thomas and Allyson Ballengee. Also includes a photo of senior Kathleen Sheehy at the job fair. view article

02/08

Wyatt comments on local banks turning to federal government for additional capital

News
08/02/2009 00:00

Learn more about Dr. Wyatt

Steve Wyatt (chair, finance) is quoted in a story (Dayton Daily News and Middletown Journal, Sunday, Feb. 8, 2009) about several local bankers, along with their boards, having to decide whether to tap the federal government for additional capital in exchange for preferred stock and warrants. view article

02/05

Jenkins guest on Fox Business Network

News
05/02/2009 00:00

Learn more about Dr. Jenkins

On Friday, Feb. 6, Farmer School of Business Dean Roger Jenkins was a guest on Money for Breakfast, a 2-hour morning show hosted by Alexis Glick on the Fox Business Network. The show aims to help viewers stay current on issues of wealth, success and happiness, and discusses what's hot, who's making headlines and what's next in the world of business.

Roger Jenkins, dean of the Farmer School of Business, was a guest expert on the Fox Business Network.

Fox Business Network is a cable and satellite news channel covering breaking business and financial news. It launched October 15, 2007 to over 30 million people in the U.S. The network reaches a broad range of viewers in terms of gender, age and ethnicity and focuses on people interested in business and finance.

02/01

Craighead pens stimulus package column

News
01/02/2009 00:00

Learn more about Dr. Craighead

Bill Craighead (economics) wrote a guest column on the economic stimulus package which appeared in the Cincinnati Enquirer, Februrary 1, 2009. read article

January 2009

01/29

Brock talks to Enquirer about malls staying open during snow, ice storm

News
29/01/2009 00:00

Learn more about Dr. Brock

Jim Brock (economics) is quoted in a Cincinnati Enquirer story (Thursday, January 29, 2009) about area shopping malls opening for business during the snow and ice storm. read more

01/29

Hall quoted on climbing unemployment rates in Dayton area

News
29/01/2009 00:00

Learn more about Dr. Hall

Thomas Hall (economics) is quoted in a Dayton Daily News story (Thursday, January 29, 2009) about the city and county unemployment rates continuing to climb. read more

01/28

Brock on Marketplace public radio

News
28/01/2009 00:00

Learn more about Dr. Brock

James Brock (economics) is interviewed in a Marketplace public radio story (January 26, 2009) about the rising jobless rate adding to banks' woes. more

December 2008

12/07

Hall comments on recession-proof jobs

News
07/12/2008 00:00

Learn more about Dr. Hall

Thomas Hall (economics) is quoted in an article about which jobs are recession-proof. read article

12/06

Brock quoted about November job losses

News
06/12/2008 00:00

Learn more about Dr. Brock

James Brock (economics) is quoted in a Columbus Dispatch story (December 6, 2008) about the nation losing 533,000 jobs in November, the worst performance in 34 years, and there being little evidence that the climate will soon improve nationally or in Ohio. read article

12/02

Hall on research saying U.S. in recession since December 2007

News
02/12/2008 00:00

Learn more about Dr. Hall

Thomas Hall (economics) is quoted in a Cincinnati Enquirer online article (Tuesday, December 2, 2008) about the National Bureau of Economic Research saying the U.S. economy has been in recession since December 2007. read more

November 2008

11/30

Oakenfull quoted on popularity of Obama merchandise

News
30/11/2008 00:00

Learn more about Dr. Oakenfull

Gillian Oakenfull (marketing) is quoted in a story about the popularity of Obama merchandise. read article

October 2008

10/24

Wyatt quoted on PNC's plan to buy National City

News
24/10/2008 00:00

Learn more about Dr. Wyatt

Steve Wyatt (chair, finance) is quoted in a Dayton Business Journal story about PNC Financial Services Group's plan to buy National City Corp. in a deal valued at about $5.6 billion. The article also ran in the Nashville Business Journal and the Orlando Business Journal. view article

10/24

Brock says US auto makers shouldn't merge in Christian Science Monitor column

News
24/10/2008 00:00

Learn more about Dr. Brock

In "Detroit's Big Three: Purge the urge to merge," a guest column in the October 24, 2008 edition of the Christian Science Monitor, James Brock (economics) says Detroit's Big Three—GM, Chrysler and Ford—should suppress the urge to merge. view article

September 2008

09/30

Wyatt quoted on $700 billion bailout package

News
30/09/2008 00:00

Learn more about Dr. Wyatt

Local experts say the failure of the $700 billion bailout package could hurt the economy by allowing tight credit conditions to spread into otherwise healthy industries. Quotes Steve Wyatt (chair, finance). read article

09/01

Eaton recruited to help EY translate firm's training material

News
01/09/2008 00:00

Learn more about Dr. Eaton

Columbus Business First article (Monday, September 1, 2008) about the possibility of the Securities and Exchange Commission requiring a switch in another three years to International Financial Reporting Standards says Ernst & Young's foundation has recruited three professors, including Tim Eaton (accountancy), to work with its staff to translate the firm's training materials for college use.

August 2008

08/31

Brock quoted is story about area 'misery index'

News
31/08/2008 00:00

Learn more about Dr. Brock

Jim Brock (economics) is quoted in a story (The Cincinnati Enquirer, Sunday, Aug. 31) about the latest "misery index" in Greater Cincinnati and Northern Kentucky being at its highest level in a decade. The index - a combination of the jobless rate and inflation - reveals the economic pressures that local residents are feeling even though conditions don't meet the classic definition of a recession. read article

08/20

Even quoted in story on region's climbing unemployment rate

News
20/08/2008 00:00

Learn more about Dr. Even

Bill Even (economics) is quoted in a story (The Cincinnati Enquirer, Wednesday, Aug. 20) about Greater Cincinnati and Northern Kentucky's unemployment rate climbing to 6.4 percent in July, hitting a 14-year high and staying above the rate for the nation as a whole. read article

08/15

Sullivan comments on rising gas costs and its effect

News
15/08/2008 00:00

Learn more about Dr. Sullivan

Dennis Sullivan (economics) is quoted in a story (The Cincinnati Enquirer, Friday, Aug. 15) about increasing gas costs leading to a rise in the price of other things. read article

July 2008

07/23

McCarthy quoted on Pabst marketing strategy as a result of Anheuser-Busch sale

News
23/07/2008 08:47

Learn more about Dr. McCarthy

Mike McCarthy (marketing) is quoted in a story about Pabst Brewing Co. staking its claim as the largest remaining American-owned beer maker after Anheuser-Busch Co. announced its sale to InBev, a European brewer. The article appeared in the Houston Chronicle (July 19), The Columbus Dispatch (July 20), Cape Cod Times (July 20), La Crosse Tribune (July 18), and The Oregonian (July 17). view article

07/15

Hall on panel at Regional Development Forum

News
15/07/2008 00:00

Learn more about Dr. Hall

As reported in several news outlets (Business Courier (Cincinnati), East Bay Business Times, Fairfield Echo, JournalNews and Dayton Business Journal; Tuesday, July 15) Tom Hall (economics) was one of four northern Cincinnati business leaders in a panel at the Regional Development Forum that talked about the poor economy, housing market, work-force development, the impact of the presidential election and the state of real estate development in the northern Cincinnati and southern Dayton suburbs. read article

June 2008

06/12

Heitger mentioned in Business column, recipient of Yale award

News
12/06/2008 00:00

Learn more about Dr. Heitger

JournalNews Business column (Thursday, June 12) mentions that Dan Heitger (accountancy) has been named one of Yale University's inaugural "Rising Stars of Corporate Governance."

06/11

Watson co-authors book reviewed by The Enquirer

News
11/06/2008 00:00

Learn more about Dr. Watson

The Cincinnati Enquirer reported (Wednesday, June 11) Thomas Idinopulos (comparative religion) and Charles Watson (management) have co-authored the book, "Are You Your Own Worst Enemy? 9 Inner Strengths You Need to Break Self-Defeating Tendencies at Work." Quotes Idinopulos and Watson and includes a photo of them. read article

06/06

Brock comments on local community, environmental efforts of Miller Brewing

News
06/06/2008 00:00

Learn more about Dr. Brock

Jim Brock (economics) is quoted (Dayton Daily News, Friday, June 6) about the community and environmental efforts of Miller Brewing in Trenton. read article

May 2008

05/28

Brock says factors make investing in oil futures attractive

News
28/05/2008 13:27

Learn more about Dr. Brock

The day may come when gas prices fall, but it won't be by much and it won't be for long, say analysts who study the world's oil markets. James Brock (economics) is quoted in this article picked up by several papers: The Cincinnati Enquirer, May 24; Mansfield News Journal and New-Messenger, May 26. view article

05/21

Davis quoted about area jobless rate

News
21/05/2008 00:00

Learn more about Dr. Davis

George Davis (chair, economics) is quoted in a story (The Cincinnati Enquirer, Wednesday, May 21) about the jobless rate for Greater Cincinnati and Northern Kentucky for April dipping below the national average for the first time in nearly 3 1/2 years. read article

05/19

Hall comments in story about feds work to ward off a lingering recession

News
19/05/2008 00:00

Learn more about Dr. Hall

As federal officials work to stimulate the economy to ward off a lingering recession, some might wonder if another Great Depression could ever hit. This story (Dayton Daily News, Monday, May 19) quotes Tom Hall (economics), co-author of The Great Depression: An International Disaster of Perverse Economic Policies. read article

05/13

FSB experts say foreign demand pushing up oil prices

News
13/05/2008 00:00

A Channel 9 (WCPO) story (Tuesday, May 13) about people calling on the nation's leaders for gas price relief says economic experts at Miami say the demand for oil in foreign countries is pushing the price up. read article

05/12

Faculty in the Media - April 2008 Summary

News
12/05/2008 09:00

Learn more about Dr. Sullivan

Dennis Sullivan (Office of the Dean) was quoted on TMCnet on April 2, 2008 in the article, “Some churches faring well, even thriving in time of economic downturn.” Sullivan stated, “Demographics trumps economics” referring to the idea that churches in areas where the population is declining suffer more than churches in high-growth locations.

Learn more about Dr. Brock

James Brock (Economics) was quoted in the Cincinnati Enquirer on April 16, 2008 in the article, “Fuel Prices: Up and up and up-continuing rise spreads throughout economy.” Brock said, “"We've got ourselves in a substantial slowdown of the economy, so now this puts the Federal Reserve in a no-win situation.” This statement was made in response to choosing between fighting inflation by raising interest rates or stimulating the economy by cutting them.

Learn more about Dr. Jenkins

Dean Jenkins (Office of the Dean) was mentioned in the Santa Barbara News on April 17, 2008 in the article, “Paradigm Announces Three Additions to Its Board of Directors.” The article announced that Dean Jenkins has joined the Board and the Compensation Committee.

Learn more about Dr. Kehr

Jim Kehr (Finance) was quoted in the Busniess Journal of Milwaukee on April 21, 2008 in the article, “Credit unions use auto loans to diversify portfolios.” Keher stated, “People say we are in a recession, so anything that can stimulate demand for any kind of products has got to be on the plus side.” This quote was in response to financial institutions making a push toward auto loans as a way to offset a downturn in borrowing.

Learn more about Mr. Mobley

Tom Mobley (Management) was quoted on April 24th in the MSNBC.com story, “Friendly skies? Ha! Bumpy ride ahead: Consolidation means reduction in routes, higher fares, and no more free lunch”. The story is about the potential affects of consolidation in the airline industry. Mobley predicts that in the future there will be fewer flight attendants, agents, baggage handlers and corporate staff. He stated, "Eventually we might have to check our own bags in and put them on a conveyer belt.”

Learn more about Dr. Smith

Brett Smith (Entrepreneurship) was interviewed in the May issue of the Greentree Gazette in the article, “Sustainability and Social Entrepreneurship, the New Greens.” Smith answered questions about the Center for Social Entrepreneurship and the Edun LIVE t-shirt program. Smith stated that bringing Social Entrepreneurship to campus “is the application of the creativity and imagination of entrepreneurship for social good, rather than private wealth creation.”

Learn more about Dr. Schwarz

Josh Schwarz (Management) was quoted on May 5, 2008 in the Dayton Business Journal article, “Union to move headquarters to Dayton area,” regarding IUE-CWA’s planned move. Schwarz commented, "They're trying to get back to their roots to be more connected to the needs of the rank and file and of particular geographic areas rather than focusing on national politics.”

Learn more about Dr. Davis

George Davis (Economics) was quoted on May 6, 2008 in the Cincinnati Enquirer article, “Reality check for rebates-Stimulus money now coming, but where will it go?” The article was regarding what people plan to do with the rebate check. Davis stated, "Many people in general are inclined to do one of two things: pay off debt - which is another form of saving - or pay for a one-time big expense, like a refrigerator."

05/10

Adelman pens column on Ohio House Bill 545 for Dispatch

News
10/05/2008 00:00

Learn more about Dr. Adelman

Guest column (Columbus Dispatch, Saturday, May 10) by Saul Adelman (finance) says Ohio House Bill 545, which is headed for debate in the Ohio Senate, should not be approved. Adelman says the bill, which would cap the annual interest rate for payday loans at 28 percent, supposedly would help individuals who opt to use payday-loan services but is a populist bill that ignores reality and would result in the opposite happening. read article

April 2008

04/24

MSNBC asks Mobley about airline mergers

News
24/04/2008 09:42

Learn more about Mr. Mobley

Tom Mobley (management) is quoted in an article about the things airlines are doing to cut costs amid escalating fuel prices. view article

04/09

Brock pens op-ed for Christian Science Monitor

News
09/04/2008 08:26

Learn more about Dr. Brock

An op-ed piece in the Christian Science Monitor (Mon., April 7, 2008) by James Brock (economics) says the real issue behind saving Bear Stearns is the notion that some companies are simply "too big to fail" - the broader economy would suffer if the firm went under. Brock says maybe it's time to start preventing bigness. view article

March 2008

03/29

Brock comments on Delta Air Lines' impending cuts to service, jobs

News
29/03/2008 00:00

Learn more about Dr. Brock

Article (The Cincinnati Enquirer, Saturday, March 2) about impending cuts to service and jobs at Delta quotes Jim Brock (economics). read article

03/23

Even quoted on early retirement offers

News
23/03/2008 09:40

Learn more about Dr. Even

William Even (economics) is quoted in a March 23 JournalNews story about the pros and cons of early retirement offers.

03/18

Wyatt quoted on stock market, predicted interest rate cut

News
18/03/2008 10:00

Learn more about Dr. Wyatt

Steve Wyatt (finance) is quoted in a Cincinnati Enquirer story about the stock market bouncing back and the anticipation of a massive interest rate cut from the Federal Reserve. view article

03/12

Brock tells Enquirer gas could reach $4 per gallon

News
12/03/2008 10:20

Learn more about Dr. Brock

Jim Brock (economics) is quoted in a Cincinnati Enquirer story about the possibility of gas prices rising to $4. view article

03/12

McCarthy quoted on new Fifth Third ads

News
12/03/2008 10:09

Learn more about Dr. McCarthy

Michael McCarthy (marketing) is quoted in a Cincinnati Enquirer article about Fifth Third's latest ads depicting everyday people weighing financial sacrifices to reach bigger goals. view article

03/03

Chicago Tribune quotes Brock on airline mergers

News
03/03/2008 10:00

Learn more about Dr. Brock

Jim Brock (economics) is quoted in a Chicago Tribune about airline consolidation possiblilities. Is larger better? See what Dr. Brock thinks: view article

February 2008

02/28

Brock speaks to Advertising Age about Michael Copps

News
28/02/2008 08:56

Learn more about Dr. Brock

Jim Brock (economics) is quoted in an Advertising Age story about the influence of FCC's Michael Copps even though he is not the FCC chairman and, as one of two Democratic commissioners, is usually outvoted by the three Republicans commissioners.

02/28

Coyle quoted on use of touch screens tablets in waiting rooms

News
28/02/2008 08:44

Learn more about Dr. Coyle

Jim Coyle (marketing/interactive media) is quoted in an Associated Press story about someone who has developed a computer for people in waiting rooms. The hand-held, touch-screen tablets rely on wireless Internet connections to deliver basic information about medical conditions and treatments as well as Internet access. The article has appeared in USA TODAY, The Washington Post, Forbes.com, and many others. View full article

02/26

Smith talks about Edun LIVE, students making a difference

News
26/02/2008 07:57

Learn more about Dr. Smith

Brett Smith (marketing, entrepreneurship) is quoted by Milwaukee Business Journal and Cincinnati Business Courier (Friday, February 22) on Miami's student social entrepreneurship effort Edun LIVE on Campus, designed to support sustainable jobs in Africa. View the article

02/26

Walsh quoted on how air carrier mergers might affect laborers

News
26/02/2008 07:41

Learn more about Dr. Walsh

David Walsh (management) is quoted in a Cincinnati Enquirer story (2/24/08) about whether or not mergers among the nation's legacy carriers would do anything to improve the flying experience. View the article

02/11

Columbus Dispatch asks Brock about Ohio stimulus package

News
11/02/2008 08:41

Learn more about Dr. Brock

A 2/11/2008 Columbus Dispatch article ("Economy tops agenda; education close behind") about Gov. Ted Strickland proposing a $1.7 billion stimulus package yesterday for the struggling economy and education initiatives quotes James Brock (economics).

View the article

02/11

Wall Street Journal quotes Brock on airline shake-ups

News
11/02/2008 08:26

Learn more about Dr. Brock

The Wall Street Journal quoted Jim Brock (economics) in its 2/10/2008 article "Airlines Face a Wary Audience." The story covers how talks between the largest U.S. airlines could reshape the air travel industry. Changes such as mergers, shifting routes, hub relocations, and airfares adjustements could effect millions of passengers.

View the article (Only subscribers can view the full story.)

January 2008

01/18

Brock comments on impact of potential Delta merger

News
18/01/2008 09:46

Learn more about Dr. Brock

Jim Brock, professor of economics, is quoted in a Cincinnati Enquirer story ("If hub goes, will jobs? Delta Air Lines in merger talks," 1/17/08) about local economic development and airport officials watching as Delta Air Lines is in initial talks to merge with either of two rivals—a move that could mean the elimination of or serious cutbacks at the airline's hub at Cincinnati/Northern Kentucky International Airport. Read the article

01/14

Neeley comments on upscale kids club

News
14/01/2008 12:00

Learn more about Dr. Neeley

Sabrina Neeley, assistant professor of marketing, who has studied national data about how mothers make purchasing decisions, is quoted in a story about Peekadoodle Kidsclub, the first high-end children's club in San Francisco, opening in January. The article, "A new twist on pay to play: Ex-Chicago teacher brings pricey playpen to San Francisco," appeared in the January 11 edition of the Chicago Tribute. Read the article

01/07

Brock says high gas prices could have negative effect on the overall economy

News
07/01/2008 16:45

Learn more about Dr. Brock

James Brock, professor of economics, is quoted in a December 27 Cincinnati Enquirer story about gasoline prices rising more than double the rate of inflation in 2007. Read the full story: "Gas prices still zoom"

December 2007

12/28

Jeff June, MU Student Venture Fund makes the news

News
28/12/2007 12:00

Learn more about Mr. June

"MU students control fund"
The Cincinnati Enquirer, 12/28/07
Miami students in business and communications are administering a venture fund to support current students and graduates in entrepreneurial endeavors. Adviser Jeff June, the Farmer School's Markley professor of entrepreneurship, is quoted, as is Jack Tench, one of the student fund administrators.

"Miami U.'s venture fund helps alumni"
The Columbus Dispatch, 12/30/07
Miami professor Jeff June is credited with reviving the Miami University Student Venture Fund that was formed years ago from donations but was dormant for a period. Students run the day-to-day operations of the fund that can give $25,000 to new businesses. The article quotes June at student Jack Tench. This story also appeared in via the following outlets: Richmond Palladium Item, Zanesville Times Recorder, and WDTN.

Learn more about the Miami University Student Venture Fund.

12/24

DelVecchio asked about holiday promotions

News
24/12/2007 12:00

Learn more about Dr. DelVecchio

Devon DelVecchio (marketing) and colleagues are cited in a December 24, 2007, article on holiday shopping for research showing that consumers may perceive a "cents off" price promotion as being more profound than a percentage-off sale. The story, "Making sense of last-minute shopping," was published by the Canadian news outlet Globe and Mail. View this article

12/14

Jim Coyle finds word-of-mouth beats high profile influencers

News
14/12/2007 12:00

Learn more about Dr. Coyle

Several blogs and a news outlet are taking note of comments by Jim Coyle, Marketing & Interactive Media Studies, regarding his recent collaborative research.

"Common Word-of-mouth Beats 'Highly-connected' Influencers"

Here's a summary of the full article that will appear in the Journal of Advertising Research:

Newswise — Old-fashioned "word of mouth" might be more useful in advertising than previously thought, especially in digital media, according to collaborative research by Jim Coyle, Marketing, and his colleagues.

The findings, to be published in the December 2007 issue of Journal of Advertising Research, resulted from a study co-authored by James Coyle, assistant professor of marketing in Miami's Farmer School of Business and of interactive media studies; Elizabeth Lightfoot of CNET Networks; and Ted Smith and Amy Scott of MedTrackAlert.

The findings contradict a common advertising practice of segmenting and pampering the few elite and highly connected consumers believed to have the most persuasive power by suggesting that instead, most people can influence consumer behavior through viral communication or word of mouth.

"This study provides a fresh alternative for those who have been confused by the mysticism of influencer marketing consultants," said Smith who is a CNET Networks Research Fellow and president of MedTrackAlert.

Researchers conducted a survey of Web-site visitors, performed in-depth interviews and analyzed Web site usage patterns.

"We find that trying to track down key influencers, people who have extremely large social networks, is typically unnecessary and, more importantly, can actually limit a campaign or advertisement's viral potential," said Coyle. "Instead, marketers need to realize that the majority of their audience, not just the well-connected few, is eager and willing to pass along well-designed and relevant messages."

The study reinforced that consumers respond more to messages that are unique and trusted. In addition, consumers who believe they are capable of performing the advertised behavior are more willing to pass along information to friends and relatives within their social networks.

Coyle added that this isn't new. "It's always been this way. What's changed is that digital media makes it so easy for everyone to forward messages to contacts within their social networks. For most everyone, digital media just extends a very human desire to help others."

This study brought to light the potential power of the Internet to drive influence in a wide range of industries, noted Coyle.

12/12

Steve Wyatt asked for comments on mortgage applications levels

News
12/12/2007 08:50

Learn more about Dr. Wyatt

Reuters news service quoted Steve Wyatt, Finance, in a December 12, 2007 article. The story is about mortgage applications rising last week to the highest level since July 2005 despite a jump in borrowing costs:

Mortgage applications hit highest level in 2 years.

The story was immediately picked-up by several national and international news outlets:

Wyatt was also quoted in an October 31 Reuters piece:
Fed cuts fed funds rate 25 points to 4.5 percent.

12/12

Steve Wyatt asked for comments on mortgage applications levels

News
12/12/2007 08:50

Learn more about Dr. Wyatt

Reuters news service quoted Steve Wyatt, Finance, in a December 12, 2007 article. The story is about mortgage applications rising last week to the highest level since July 2005 despite a jump in borrowing costs:

Mortgage applications hit highest level in 2 years.

The story was immediately picked-up by several national and international news outlets:

Wyatt was also quoted in an October 31 Reuters piece:
Fed cuts fed funds rate 25 points to 4.5 percent.

November 2007

11/05

MSNBC.com talks to Tom Mobley on Writers Guild strike

News
05/11/2007 06:40

Learn more about Mr. Mobley

Tom Mobley, management, was quoted on November 5, 2007 on MSNBC.com in "Writers a rarity—a union with power." Read the article

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