Information Session Dates |
Lisa Ellram, the James Evans Rees Distinguished Professor of Distribution and a supply chain expert, was featured in Inbound Logistics magazine.
Dr. Ellram was one of a handful of professors featured in a recent cover article designed to help students plan a career in supply chain management. Inbound Logistics is a leading industry magazine dedicated to promoting change and innovation in supply chain processes and overall business operations.
Ken Kinlock, an e-commerce consultant and supply chain expert, mentions the Farmer School of Business in a recent blog post about how to differentiate a supply chain using logistics.
Originally published on March 8, 2012, on EurekAlert! (www.eurekalert.org).
In the world of marketing, people who are thinking about sharing product information they find in online advertising are likely to first consider whether the information is relevant to friends and family in their social networks.
The notion of a piece of information, a video clip, amusing photo or informative email going “viral” was initially a purely organic concept where every consumers and users shared such an item to the point where few people would remain unaware of its existence. However, marketing and advertising executives quickly recognized the potential and now, it seems, spend a great deal of time and effort attempting to emulate the exponential awareness of this organic sharing. As such, there is a substantial body of research into what makes a natural digital entity “go viral” and how that process might be exploited by business for commercial gain. The not-for-profit and even government sectors are also keen to find success in this area.
James Coyle of Miami University in Oxford, Ohio, and colleagues point out that the old-school marketing techniques are not quite as sharp as they once were. "The effectiveness of the 'create once, run everywhere' traditional marketing method is blunted by the expansion of media options that now include consumer-controlled media online and on mobile devices," they explain in a forthcoming issue of the International Journal of Electronic Marketing and Retailing.
The researchers suggest that there are ways in which business and others can readily tap into “word-of-mouth” marketing and the so-called web 2.0 world of social networking and sharing.
Unfortunately, the team suggests, the reasons why some viral campaigns succeed where others fail remain a mystery. To gain new insights into the nature of online virality, the team conducted surveys of two audience types: high-tech business-to-business users and people seeking consumer health information.
The team was able to assess the degree to which people in each group was willing to share a given marketing item as well as looking at how much those people shared in general on the internet and offline. They also asked questions to gauge the degree of caution individuals revealed in choosing what to share with scant knowledge about its source or the validity of the content. The team also determined how much information filtering the users undertook as well as measuring their personal involvement in the item being shared.
”In our study, in two very different product categories increased product involvement was a significant predictor in increased likelihood of sharing information from an online ad,” the team says. Similarly, they add, involvement was “how much an ad made participants think of others in their social network also contributed to higher intentions for sharing.”
David Marshall, assistant professor of finance at the Farmer School of Business, was quoted in the Dayton Daily News, commenting on the impact that upside-down mortgages can have on consumer spending.
“Assuming you haven’t lost your job, the fact that you owe more than your house is worth shouldn’t have much impact on spending,” Dr. Marshall said. “But people have this wealth concept. When you feel your house is appreciating, you just feel wealthier. You feel you can better afford that new house, better afford that car.”
Roger Jenkins, dean of the Farmer School of Business, was featured in a recent MSN “Business on Main” segment.
“Business on Main” is MSN’s community for small business leaders. The site highlights small business successes and connects business owners with experts who can offer advice and coaching. In this feature, Dr. Jenkins comments on the importance of building a scalable and sustainable business plan.
James Brock, Bill R. Moeckel Professor of Economics at the Farmer School of Business, was quoted in the National Journal, commenting on the Ohio economy in advance of Tuesday’s GOP primary.
The National Journal is Washington, DC’s premier source of nonpartisan insight on politics and policy.
Dennis Sullivan, professor of economics at the Farmer School of Business, was quoted in the Middletown (OH) Journal News, commenting on whether the mild winter has helped or hurt Ohio businesses.
“Unseasonably warm temperatures should lead to a boost in overall retail spending,” Dr. Sullivan said. “People can feel like they get out and shop in a variety of environments, whereas a severe winter may cause them to hole up at home. I would expect January sales were better this year than last year ... but it’s hard to pull that apart from the fact that the overall economy is recovering and too early to quantify that very readily.”Rocco Manzo, who teaches management at the Farmer School of Business, was quoted in the Middletown (OH) Journal News, commenting on salary trends for Butler County nonprofit executives.
David Marshall, assistant professor of finance at the Farmer School of Business, was quoted in the Hamilton (OH) Journal News, commenting on January home sales, which hit a 10-year high.
According to Dr. Marshall, “There’s the conventional thought that if sales are increasing that’s only going to happen because we’re going to have more buyers who are interested. If you’ve got more buyers, that’s more demand, that may keep the prices of houses falling further. It’s starting to signal demand is coming back.”
James Brock, Bill R. Moeckel Professor of Economics at the Farmer School of Business, was quoted in the “On the Spot” column of the LA Times, commenting on the economic outlook for the American Airlines.
According to Dr. Brock, “American's best bet may be to become smaller, not larger. They have the potential to be a very sleek, slimmed-down, competitive airline. American can be one of the last, best hopes for competition in the domestic [airline] market."
Photo credit Mike Fuentes / Bloomberg
Congratulations to these Farmer School faculty members, whose papers were accepted for publication in these prestigious journals:
Marc Rubin, PricewaterhouseCoopers Professor & Chair of Accountancy at the Farmer School of Business, was quoted in the Dayton Daily News, commenting that Ohio can expect jobs growth in the future for technical and skilled positions, especially in accounting and finance.
Bill Even, Raymond E. Glos Professor of Business (Economics) at the Farmer School of Business, was quoted in the Dayton Daily News, commenting that the shift from manufacturing and construction jobs to more knowledge-based jobs is an obstacle for jobs growth in Ohio.
Steve Wyatt, professor and chair of finance at the Farmer School of Business, was quoted in the Norwalk (OH) Reflector, commenting on the value to a local and regional economy of capital investments in hospitals and other health care systems.
Bill Even, Raymond E. Glos Professor of Business (Economics), was quoted in the Middletown (OH) Journal, commenting that structural changes in the economy are preventing hiring from keeping pace with job openings.
Contrary to popular belief social entrepreneurship does not equal nonprofit organizations. While social entrepreneurship may occur within and through 501(c) 3 organizations, the legal entity is not the primary criterion for social entrepreneurial activity. In social entrepreneurship, it is the explicit social mission that distinguishes social entrepreneurship from other start-ups. In this way, social entrepreneurship can occur along a continuum of for-profit to non-profit organizations where the social mission is central and explicit. Following are a few of the many examples in the Cincinnati area that use different models to deliver social value.
Nonprofit focused on social value creation: GCEA
Greater Cincinnati Energy Alliance (GCEA) is a nonprofit organization whose explicit social mission is to lower consumer, business and nonprofit use of energy. The Department of Energy provided early stage funding with goals of reducing energy / environmental costs and of creating jobs for Greater Cincinnati and Northern Kentucky. A recent study indicates that energy efficiency could save residents and nonprofits more than $60 million and create more than 300 jobs, adding another $13 million in economic benefit to the area. In this way, the founding of GCEA by Andy Holzhauser created a nonprofit organization focused on creating social value by reducing unnecessary energy consumption.
For-profit focused on social value creation: Nehemiah Manufacturing
Although GCEA started as a nonprofit organization, Nehemiah Manufacturing organized their business as a traditional for-profit manufacturing company with one primary difference: the goal to generate social value through the company. Launched by Dan Meyer and Richard Palmer, Nehemiah Manufacturing has an explicit purpose of building brands, creating jobs and changing lives. As brands are developed and grown, Nehemiah Manufacturing creates jobs for people who have challenges finding employment, including those with criminal records or gaps in employment. As a result, the for-profit organization, that manufactures licensed products such as Kandoo personal care products, creates the social value of providing jobs for those who may not have otherwise found employment.
Organizations that accelerate social value creation: Flywheel Cincinnati
While nonprofit organizations have often relied on grant and donation models to fund their operations, an increasing trend is occurring where nonprofit organizations create revenue generating strategies, commonly referred to as social enterprises. Flywheel Cincinnati is a social enterprise hub, where services range from initial training classes to one-on-one consulting, designed to meet organizations wherever they are in the process of considering or executing a social enterprise. Flywheel Cincinnati is working with nonprofit organizations in Greater Cincinnati and Northern Kentucky to accelerate the development and execution of revenue generating strategies that improve financial sustainability and deliver their social mission. In this way, Flywheel Cincinnati helps nonprofit organizations take greater control over their destiny by integrating economic and social value creation.
Each of these entrepreneurial organizations launched within the last few years in Greater Cincinnati. More importantly, these organizations represent both the diversity and promise of the field of social entrepreneurship creating value in our region through the identification, development and execution of an explicit and central social mission.
Originally published in the Cincinnati Enquirer on February 5, 2012
James Brock, Bill R. Moeckel Professor of Economics at the Farmer School of Business, was quoted in the Columbus Dispatch, commenting on improvements in economic indicators for Ohio.
Roger L. Jenkins, dean of the Farmer School of Business and Mitchell P. Rales Chair in Business Leadership, was featured on Bloomberg Radio’s “The Hays Advantage,” hosted by Kathleen Hays. Although the focus of the January 24 interview was a discussion of corporate entrepreneurship, Dean Jenkins provided a perspective on corporate confidence, the employment outlook for graduating seniors and the State of the Union address.
Bill Even, Raymond E. Glos Professor of Business (Economics) at the Farmer School of Business, was quoted in the Columbus Dispatch, commenting on the impact of Indiana’s right-to-work law on Ohio’s ability to attract new businesses.
Annie Farrell, PricewaterhouseCoopers Assistant Professor of Accountancy at the Farmer School of Business, was quoted in Accounting Today magazine. She commented on the achievements of Robert Chenhall, winner of the American Institute of CPAs’ 2012 Lifetime Contribution Award.
What happens if you outlive your assets? Farmer School health economics professor John Bowblis and other experts in the field offer advice in the Ticker Tape Monthly, an online newsletter published by TD Ameritrade.
The MBA case competition team from the Farmer School of Business was featured in the Montreal (Canada) Gazette during the recent John Molson International Case Competition. Our team made it to the semi-finals but were bested by the eventual winner of the competition.
The Miami team was the only team from the United States to advance to the semi-finals.
Farmer School of Business Marketing professor Mike McCarthy comments on the relationship between holiday spending and consumer confidence.
Minimum wages in states across the country are set to rise on January 1; research by Bill Even, professor of economics and Raymond E. Glos Professor of Business at the Farmer School of Business, shows that each 10 percent increase in the mandated cash wage reduces tipped employee hours by more than 5 percent.
Steve Wyatt, chair of the Finance Department at the Farmer School of Business, is quoted in a story by the Cincinnati Enquirer about small business lending and the slow growth of economic recovery.
A bill before Congress would more than double the minimum federal wage for restaurant workers to $5 an hour. Opponents warn that restaurant owners would be forced to reduce workers’ hours or jobs to offset increased payroll expenses.
A study by Bill Even, professor of economics and Raymond E. Glos Professor of Business at the Farmer School of Business, projects that increasing the federal minimum for tipped employees would lead cash-strapped restaurant owners nationally to cut 12 million hours (the equivalent of almost 300,000 full-time tipped jobs).
Read an article about this issue from the Fort Wayne (IN) Journal Gazette.
Marketing professor Mike McCarthy comments on Black Friday becoming a family tradition in the Hamilton Journal News.
Research by Bill Even, Glos Professor of Economics at the Farmer School of Business, is quoted in the Sacramento Business Journal in an article about the effect of raising the minimum wage on the restaurant industry.
Steve Wyatt, chair of the Finance Department at the Farmer School, is quoted in The Street, commenting on how U.S. banks are scrambling to protect their balance sheets to limit risk exposure due to the European debt crisis.
Professor Steve Wyatt (Finance) is quoted in the Wall Street Journal commenting on recent actions by the Federal Reserve Bank.
Farmer School of Business professors Tom Schultz (Accountancy) and Dennis Sullivan (Economics) published an article in the November 2011 issue of The CPA Journal that suggests a value-added tax may be the solution to our country’s budget woes. The article was co-written with Michael Gould, who graduated from the Farmer School in spring 2011 with a master of accountancy degree.
Marketing professor Timothy Heath is cited in an article stressing the importance of innovation in economic recovery.
Economics professors Jim Brock and Bill Even are quoted in the Dayton Daily News, commenting on the persistence of joblessness, even among high-income earners.
Chuck Moul, professor of economics at the Farmer School of Business, is quoted in the Chicago Tribune, commenting on the economic impact of a new movie studio in the city.
Jan Taylor and Dave Rosenthal have been nominated for the Miami University Alumni Association’s Effective Educator Award. They are two of only 30 teachers on Miami’s campus chosen to receive this accolade. They will be honored on October 25 during a reception at Murstein Alumni Center.
“Recognition from alumni is a testament to the long-term value that we give to our students,” said Bob Dahlstrom, chair of the Marketing Department at the Farmer School of Business. “I am very proud that Jan and Dave have been honored in this fashion.”
Jan Taylor is a lecturer in the Marketing Department and an advisor to the business honors program. She has received several outstanding educator awards from Miami University student organizations. Jan holds an M.B.A. from the University of Rhode Island.
Dave Rosenthal is a professor of Marketing and has taught at the Farmer School of Business since 1986. He was recognized with the Farmer School of Business Teaching Excellence Award in 2004.
Started in 1983, the Miami University Alumni Association’s Effective Educator Award honors special individuals at Miami who educate and inspire students to new heights. Each recipient is nominated by members of that year’s five-year reunion class.
The Journal of Supply Chain Management (JCSM) has been recognized as one of the most often cited peer-reviewed journals in the supply chain profession. As calculated by Thomson-Reuters ISI, the industry standard for measuring citations, the JSCM was the second-most-cited publication of 144 journals reviewed. This “impact factor” is an objective measurement of the way that a professional journal is affecting the industry.
The JSCM is co-edited by Lisa Ellram, Rees Distinguished Professor of Distribution at the Farmer School of Business at Miami University. “Our goal is to make the Journal of Supply Chain Management the journal of choice among supply chain scholars across disciplines,” says Ellram. “We’ve had a lot of recent success, including a 170% increase in submissions over the last four years.”
JSCM, in continuous publication since 1965, is published on behalf of the Institute of Supply Management. Learn more about the Journal of Supply Chain Management.
Two Farmer School professors were quoted in recent articles about the financial outlook for AK Steel, a business based in West Chester Township (OH). It is Butler County’s third largest employer.
Steve Wyatt, chair of the finance department, comments on the dropping price of AK Steel stock.
Bryan Ashenbaum, assistant professor of supply chain management, comments on AK Steel’s new ownership stake in the raw materials that supply its business.
The Farmer School’s Chaifetz Trading Center was featured in a USA Today online article about live-data trading rooms at colleges and universities. The Chaifetz Trading Center allows students in upper-level finance classes to build investment portfolios and analyze real-time trading data.
Mike McCarthy (Marketing) is quoted in the Cleveland Plain Dealer, commenting on the prevalence of pop-up retailers this fall and holiday season.
To help address the social and economic issues that are at the foundation of Afghanistan’s instability, the U.S. Department of State is partnering with the Center for Social Entrepreneurship at Miami University’s Farmer School of Business to conduct a unique social entrepreneurship seminar for 70 Fulbright students from Afghanistan who are currently studying in the United States.
The intensive five-day social entrepreneurship program, which will be held on Miami University’s campus in Oxford, Ohio, from September 28 – October 2, will focus on providing Fulbright students with a deep understanding of social entrepreneurship and specifically demonstrate how social entrepreneurial solutions can help rebuild Afghanistan and advance sustainable social change.
Participants will learn both theoretical and practical knowledge related to the conceptualization, development and implementation of social entrepreneurship initiatives in developing nations through a series of workshops and interactions with social entrepreneurship faculty and practitioners. Students will also be involved in site visits to learn how social entrepreneurship has impacted the United States, cultural activities, home stays with local families and ongoing interactions with Miami University students and each other.
“The number one goal of the seminar is to equip these very bright students, who are the future of Afghanistan, with real tools that will allow them to overcome the challenges they face when introducing and implementing social entrepreneurship initiatives in their home country,” commented Brett Smith, Director of the Center for Social Entrepreneurship at Miami University’s Farmer School of Business. “By helping them better understand how they can apply entrepreneurship skills to their various disciplines of study, we’re giving these students practical knowledge to build businesses and create jobs, while also addressing the country’s persistent social problems, when they return to Afghanistan.”
Smith noted that the culmination of the seminar will be case study projects, conducted in small groups, that will require students to build on their academic and professional expertise to develop an innovative project, product or service to solve challenging social problems in Afghanistan. The case study projects will focus on developing entrepreneurial enterprises in key priority areas for Afghanistan, including education, engineering/infrastructure, international relations, public administration and public health.
The Center for Social Entrepreneurship at Miami University’s Farmer School of Business creates hands-on, experiential learning at the undergraduate level and strives to give students the tools they need to leave their mark on the world.
The Center defines social entrepreneurship as "innovative solutions to persistent social problems (hunger, poverty, education) that create social value through sustainable, systemic change.” Since its founding in 2006, the Center has received global recognition for its work including being: a two-time winner of the Ashoka U Innovation Awards selected to present at the Nelson Mandela Foundation conference in South Africa and recognized by a variety of major media including Business Week, the Financial Times, Forbes and Time magazine.
An example of one of the Center’s innovations is Edun Live on Campus, a wholly student-run initiative launched at Miami University in 2007 in partnership with Bono’s apparel company that has been scaled to more than a dozen other colleges and universities nationwide.
Tim Hutzel, Adjust Assistant Professor at the Farmer School of Business, recently published Keeping Your Business in the U.S.A.: Profit Globally While Operating Locally. The book shows American enterprises how to survive and prosper while keeping their manufacturing base within the United States. It tells the stories of three manufacturing companies that have been able to buck the outsourcing trend and achieve overwhelming success while keeping jobs here.
Joseph Patten, president of MainStream Management, says this about the book: "Keeping Your Business in the U.S.A. comes at a time when America is searching for how to create and retain jobs."
Scott Miller (entrepreneurship) was quoted in The Wall Street Journal about the importance to business people of developing good public speaking skills.
Melissa Thomasson (economics) was interviewed by reporters for an All Things Considered on National Public Radio. The segment, which aired on Thursday, Oct. 22, explored the history of employer-paid health insurance in the U.S. Read/listen to the story
The NPR interview was posted to Current.com on Friday, October 23. Read the story.
Steve Wyatt (finance) was quoted on Thursday, Sept. 24 in a piece in American Banker about the Federal Reserve's continued purchase of mortgage-backed securities.
Learn more about Dr. Jenkins
On Friday, Feb. 6, Farmer School of Business Dean Roger Jenkins was a guest on Money for Breakfast, a 2-hour morning show hosted by Alexis Glick on the Fox Business Network. The show aims to help viewers stay current on issues of wealth, success and happiness, and discusses what's hot, who's making headlines and what's next in the world of business.
Roger Jenkins, dean of the Farmer School of Business, was a guest expert on the Fox Business Network.
Fox Business Network is a cable and satellite news channel covering breaking business and financial news. It launched October 15, 2007 to over 30 million people in the U.S. The network reaches a broad range of viewers in terms of gender, age and ethnicity and focuses on people interested in business and finance.
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