Marketing Major

Effective beginning Miami entry First Semester 2007-2008
Download Major Information

Major in Marketing

Academic Requirements

Modern business enterprise is placing an increasing emphasis on management of the marketing function. A business cannot live without sales - sales which are made at a profit. Marketing managers are in need of creative, analytical, and quantitative abilities, to marshal the resources of business enterprise for development of profitable markets. To prepare you for a career in marketing, this program provides courses in promotion, direct marketing, sales management, logistics, product development, marketing research, industrial marketing, and retailing.

To learn more about the Marketing Major, please review the Major Requirements Checklist. This list is designed to help organize classes already taken and classes that still need to be taken in order to complete major requirements.

Marketing Major Sample Plan

Freshman Year
Semester One Semester Two
ENG 111 (3)
MTH 151 (5)
World Cultures (3)
Natural Science (3)
CSA 141 (2)
16 hours		 ENG 112 (3)
Natural Science (4)
Fine Arts (3)
BUS 101 (3)
U.S. Cultures (3)
16 hours
Sophomore Year
Semester One Semester Two
ACC 221 (3)
ECO 201 (3)
DSC 205 (4)
Natural Science (3)
COM 135 (3)
16 hours		 ACC 222 (3)
ECO 202 (3)
MIS 235 (3)
MKT 291 (3)
MKT 292 (1)
Diversity Requirement (3)
16 hours
Junior Year
Semester One Semester Two
MKT 291 (3)
MKT 345 or 315 (4)
MKT 325 or 335 (4)
International Requirement (4)
Elective (2)
17 hours		 MKT 315 or 345 (4)
MKT 335 or 325 (4)
Thematic Sequence (3)
International Requirement (4)
Elective (0-2)
15-17 hours
Senior Year
Semester One Semester Two
BLS 342 (3)
FIN 301 (3)
ESP 311 or 366 (3)
Thematic Sequence (3)
Elective (3)
15 hours		 Capstone (3-4)
MKT Elective (3-4)
MGT 302 (3)
Thematic Sequence (3)
Elective (2-4)
15-17 hours

This plan is one possible layout for course work. Courses do not have to be taken in this exact order, but it should be noted that many courses have prerequisites that will affect the order in which the sequence of courses must be taken. Student should meet with advisors regularly to address these issues and confirm that all requirements are satisfied.

Students must also meet the overall, business, and departmental grade point averages as required for specific programs.

Last revised 5/17/2007