Effective beginning Miami entry First Semester 2005-2006
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Marketing is a core business function that consists of activities that facilitate mutually beneficial exchange processes. Contemporary organizations require employees with broad perspectives, who understand cross-functional integration to facilitate adaptation to the accelerated change taking place within society. To this end, the minor in Marketing provides undergraduate students from other majors the opportunity to complement their major area of interest.
The minor in Marketing provides an opportunity for students to gain knowledge of the theory and practice of marketing. Because marketing is the major boundary spanning and most externally focused function within business, students who minor in marketing have the opportunity to gain an appreciation of what it takes to be successful in the modern business environment and in contemporary markets. This appreciation will make students better business practitioners and citizens no matter what their primary functional area of expertise.
Last modified on 7/22/08 | Content maintained by Academic Advising
